Market Intelligence by HigherGov gives your capture, BD, and proposal teams one place to research a federal market before you commit to a pursuit. Size an opportunity, see who buys and who wins, and benchmark pricing, all inside Awarded AI.
Where Bid Search and Pipeline help you find and track what's coming, Market Intelligence looks at money that has already been awarded. It answers the questions that shape a bid decision: Who has been winning this work? Which agency is buying it? On what contract vehicle? And is that changing?
Watch the walkthrough
In this video, you'll see how to:
Access Market Intelligence in Chat.
Open Market Intelligence in the navigation and move between the five modules
Narrow the federal market to one agency's spend
Look up a competitor's award history
Check labor category rates before you price
Before you begin
Access: Market Intelligence is a premium add on.
Don't see it? Reach out to your Account Manager at [email protected] to talk through access or book a full demo.
Find Market Intelligence
Log in to Awarded AI.
You can Chat directly with Market Intelligence directly from the chat. (You can see when Market Intelligences is being used for research in the chat session itself.
Open Market Intelligence in the left hand navigation.
Choose a module to start your research.
Explore the five modules
Each module answers a different research question. They draw on the same federal award data, so you can start in one and follow the thread into another.
Module | What you'll find | Best for answering |
Market Analysis | Spending trends by agency, NAICS, PSC, and set-aside over time | Is this market growing, and who holds the budget? |
Awards | Searchable federal contract awards | What has been awarded in my space, and to whom? |
Awardees | Company profiles, award history, and parent/subsidiary relationships | Who is my competition, and where do they win? |
Agencies | Agency and sub-agency spend, top vendors, and contract vehicles | How does my target agency buy, and from whom? |
Labor Categories | Ceiling rates by labor category from awarded contracts | What are others charging for this role? |
Market Analysis
Start here to understand the size and direction of a market.
Open Market Analysis. With no filters, it shows the full federal market.
Add a Funding Agency filter and set your timeframe. The last three years is a good starting point.
Layer in your NAICS codes, PSC codes, or set-aside to focus on your work.
Review spend over time, how it splits across sub-agencies, and which awardees hold the most value.
Awards
Use Awards to see the individual contracts behind the numbers.
Open Awards.
Filter by agency, NAICS, PSC, set-aside, or awardee.
Select an award to view its details, including the awardee, value, and period of performance.
Awardees
Use Awardees to research a competitor or potential teaming partner.
Open Awardees and search for a company.
Review its award history, the agencies it works with, and the vehicles it uses.
Check parent and subsidiary relationships to see the full picture of who you're up against.
Agencies
Use Agencies to learn how a target customer buys.
Open Agencies and select an agency or sub-agency.
Review total spend, top vendors, and the contract vehicles it uses most.
Select a vendor to jump into its Awardee profile.
Labor Categories
Use Labor Categories to benchmark rates before you build a price volume.
Open Labor Categories.
Search for the labor categories in your proposal.
Compare ceiling rates from awarded contracts.
Tips for better results
Filter before you search. Broad searches across large agencies like DoD or HHS can take longer to load. Start with a sub-agency or a shorter timeframe.
Treat labor rates as ceilings. Published rates are not-to-exceed. Actual billed rates often run 10 to 20 percent lower, so pricing right at the ceiling may not be competitive.
Ask "past or future?" Questions about money already awarded belong in Market Intelligence. Questions about open or upcoming opportunities belong in Bid Search or Pipeline.
Start broad in Chat, go deep here. Ask a market question in AI Chat, then recreate the same filters in Market Intelligence to explore the results in more detail.
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Market Intelligence by HigherGov: Frequently Asked Questions
Market Intelligence by HigherGov: Suggested Use Cases
Need help?
Reach out to your Customer Success Manager with questions about using Market Intelligence, or your Account Manager at [email protected] about access.